Meghan Markle has been at the centre of media attention for months, fueled by the buzz surrounding her Netflix series With Love, Meghan and the relaunch of her lifestyle brand, As Ever. Despite the controversies surrounding the series, it has ultimately worked in her favour, generating significant publicity. The show has indirectly contributed to As Ever’s strong initial traction. The heightened media exposure has made this a strategic win for her brand.

Just how much is Meghan Markle’s media buzz really worth? With her Netflix series With Love, Meghan fueling the fire, the numbers behind As Ever’s soaring visibility are truly astonishing.

Meghan Markle’s brand, As Ever, is gaining momentum, accumulating $10 million in media impact value, largely fueled by her Netflix series With Love, Meghan, as reported by WWD. According to Launchmetrics, luxury label Loro Piana saw a $1 million boost in MIV after Markle donned its $1,325 sweater with Zara pleated pants in an episode. Zara also profited, securing $973,000 in media exposure. MIV, a specialized metric, evaluates the financial impact of media coverage across print, online, and social platforms, underscoring the brand’s rising visibility.

During an episode of With Love, Meghan, Meghan Markle donned a Jenni Kayne cashmere boyfriend sweater, securing $497,000 in media impact value, along with a ship-print midi dress by Emilia Wickstead, which amassed $362,000. Data gathered between March 4 and March 11 reflected this reach. On February 18, Markle relaunched As Ever, offering home and lifestyle products. Initially introduced as American Riviera Orchard in 2024, the brand underwent a name change following a trademark denial on August 31, 2024. However, the transition to As Ever soon stirred controversy, as Markle faced accusations of plagiarism.

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As she set out to elevate her former passion project, The Tig, into a sophisticated lifestyle brand, an unforeseen naming conflict emerged, creating an unexpected hurdle in her plans.

Meghan Markle’s rebrand, As Ever, arrived with a fresh selection of home goods, artisanal jams, and garden tools, poised for a high-profile debut under the Netflix spotlight. The relaunch appeared set for success—until The Sun reported that a longtime vintage shop owner claimed As Ever had been his store’s name for nearly eight years, raising questions about originality.

Mark Kolski, an independent businessman without legal counsel, unexpectedly found himself in a branding impasse with a strong-willed duchess.“I’m a very small business, it’s a family-run operation." he insisted, refusing to change the name of his company. The lack of a trademark weakened his position, making this a more principle-driven battle. Nonetheless, the Meghan Markle series will be coming back for a second season, and with that, hopefully, As Ever shall hit higher financial milestones ahead too. 

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