Meghan Markle Expands Her Product Range for Lifestyle Brand American Riviera Orchard

Published 03/28/2024, 3:19 AM EDT

Meghan Markle may have stepped away from the royal fold, but she is busy building her own empire - a lifestyle empire, to be exact. The Duchess of Sussex introduced her new brand American Riviera Orchard earlier this month, and even before the website was up, she had 570,000 followers ready and waiting. While the details are still a bit unclear, Meghan Markle has trademarked the initials AMO, hinting at some serious plans to make money with this venture.

Now, some more products have hit her inventory, making the brand even more enticing.

Meghan Markle is growing her brand’s inventory line-up

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Earlier, Page Six reported, based on the original trademark application for American Riviera Orchard, that Meghan Markle's lifestyle brand would be focusing on home, garden, and lifestyle products. It was also reported that Markle would be churning out some delicious jams, jellies, and nut butters, as well as table linens, drink ware, cutlery, and cookbooks. But according to the Daily Mail's report on Monday, Markle has now broadened her horizons, adding makeup, skincare, haircare, and fragrance to the inventory. 

Along with scented sachets, soaps, and body lotion, Markle has also sought trademarks for yoga mats and cushions. The extension included paper products such as stationery, note cards, calendars, and party decorations. On top of that, the Duchess is gearing up to launch a lifestyle and food program in partnership with streaming giant Netflix to expand her thoughtfully curated brand further. However, the upcoming venture has already started receiving skepticism. 

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The upcoming collaboration with Netflix is seen as a “huge risk”, with a PR guru even giving Meghan Markle a serious heads-up.

Skepticism surrounding Meghan Markle’s upcoming venture with Netflix

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Meghan Markle might be hitting the screens soon in an unscripted series and a cooking show on Netflix. This news comes as part of the Sussexes' deal with the streaming platform, set to end in 2025. A PR expert has chimed in on the potential cooking show, cautioning Markle that she needs to make it work with Netflix anyhow, if it comes to fruition.

In an exclusive interview with The Mirror, Lynn Carratt from Press Box PR discussed Meghan Markle's knack for cooking. She also mentioned the Duchess' engagement with the Grenfell’s Hubb Community Kitchen and her well-received cookbook collaboration with them in 2018. However, despite her interest in the culinary arts, Markle is not recognized for her cooking abilities, which adds pressure to her upcoming Netflix cooking show, leaving Markle with only "one chance" to make the expansive vision of her brand work. 

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Meghan Markle’s Brand Aspiration Receives High Praise from American Businesswoman, Martha Stewart

What is your take on Meghan Markle's attempts to expand her brand? Let us know your thoughts in the comments below!

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Hriddhi Maitra

941 articles

Hriddhi Maitra is a Hollywood News reporter at Netflix Junkie. An enthusiastic movie buff, Hriddhi found her true calling when she worked as a Cinema Content Writer at My Cinema Story while analyzing movies objectively, and offering constructive feedback. Coming from a background where she worked in different niches like finance, food, travel, medicines, automobile, and entertainment, we can safely say she is a jack of all trades.

Edited By: Aliza Siddiqui

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