Since Meghan Markle and Prince Harry sprinted Stateside from the royal shackles, good luck has been as rare-sighted as their return to that soil. Resettlement brought royal concerns on their tails but the expert scrutiny saw a humongous leap with no holds barred then onwards. Whether it pertains to their often eye-brow-raising pseudo-royal tours, or their stepping stones of rebranding themselves, each and every step the Sussexes take has an invisible fork waiting to pinch a reality check.  

The latest to get thrown under the bus is their most cherished Sussex brand, with PR experts taking the saddle of royal scrutiny from the regal experts.

Meghan Markle and Prince Harry have made several headlines because of their solo appearances. Following their latest joint video appearance a while ago, The Express cited PR expert Renae Smith’s reflection on this effort and whether the brand succeeded in reaching its full potential. According to Smith, although their "differing interests" confused the public, their latest approach may favor the Sussexes.

Smith believes their decision to “pursue individual brands” could be beneficial in the long term, but in the short term, it is bound to invite more public speculation. From her PR perspective, this shift allows them to give a platform to their individual priorities, and in turn, become more relevant to cater to their objective audience. However, Smith also added that their brand has certainly lacked both “momentum and a cohesive identity.” 

Meghan Markle’s New Netflix Show Is Finally on the Calendar, Setting the Stage for Her Luxury Brand Launch

The PR expert even contrasted their lack of unity with their comparatively opposing interests that failed to combine under one umbrella despite the Duke and the Duchess’ relentless trials.

In her conversation with The Express, PR expert Renae Smith did not slip into the royal experts’ shoes but chose to get to the roots of Meghan Markle and Prince Harry’s failure with the Sussex brand. Smith highlights the Prince’s focus primarily on “mental health and veterans’ causes” as opposed to Markle’s ambitions towards woman empowerment, social justice, and her latest venturing with a lifestyle brand, American Riviera Orchard.

While Smith believes in the potential of each cause, trying to combine them under one brand invites their fallacy, she assumes. However, reflecting on the lack of impact Markle and the Prince made with their individual stances, Smith assures the new strategy should prompt a “natural evolution” for their brand’s reception, and consequently, lessen the intensity of backlash. 

Meghan Markle’s "major issues" With Kate Middleton Has Her Panicking About Losing Prince Harry Back to the Firm

What do you think of the PR expert's two cents on Meghan Markle and Prince Harry's Sussex brand? Let us know in the comments below!