Meghan Markle's American Riviera Orchard has hit a few bumps in the road. The US Patent and Trademarks Office got into a tiff with the brand's progress, although it came as part and parcel of being a royal entrepreneur. Having succeeded in a temporary setback, the US government office failed to deter the brand's image. Moreover, Markle's A-list endorsements and her own determination have kept the brand thriving. Hence, American Riviera Orchard is still growing strong despite the trademark drama. 

Reports suggest the setback from the US office has not only held them back but also made the duo aware and careful of the probable obstacles.

According to Vanity Fair, which cited a source close to the Duchess, the trademark process for American Riviera Orchard is still ongoing. The source stated that the brand has received several office actions, which are “routine and expected” when filing for trademarks. The source further added that this status indicates the application is being reviewed and refined to meet the requirements.

A trademark filing revealed that the US Patent and Trademarks Office has objected to certain aspects of the name and logo description. However, this does not necessarily represent a setback for the brand. American Riviera Orchard is reportedly preparing for a wider launch later this year, implying that the trademark issues are being addressed and the brand is moving forward with its plans.

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Despite the relief, why is there a bump in the brand's road regarding its logo and name?   

Meghan Markle's jam brand, American Riviera Orchard, was dealt a blow by the US Patent and Trademark Office (USPTO). The government agency denied her latest application due to issues with the brand's logo, specifically the letter "O" in the insignia. The USPTO claimed that the description of the logo was inconsistent with the actual design.

The USPTO's "non-final action" document stated that descriptions must accurately identify the literal and design elements appearing in the mark. This setback put Meghan Markle's brand in a challenging position, potentially delaying its launch and expansion plans. The US government's scrutiny of the logo's design elements effectively put American Riviera Orchard's trademark application in a chokehold. Nonetheless, it has hauled its way out of it.

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What are your thoughts on Meghan Markle's brand comeback in such a short span? Let us know how you like American Riviera Orchard in the comments below.