Disney’s live-action Snow White adaptation has sparked global anticipation and debate, ahead of its March 21, 2025, theatrical release. The movie had a premiere in Los Angeles on March 15, but Disney scaled back the event due to controversy surrounding the film. Critics have targeted the decision to replace the seven dwarfs with magical creatures and star Rachel Zegler’s remarks about the original animated film being “dated.” Despite the backlash, theaters are preparing to capitalize on the hype with exclusive collectibles.

From enchanted popcorn buckets to ruby-red snacks, Disney’s Snow White will bring magic to movie theaters and fans will race to grab limited-edition merch.

Movie theaters nationwide will roll out dazzling Snow White-themed merchandise ahead of the film’s release. Cinemark will debut a Mirror Bucket, Apple Tumbler, and Diamond Cup, all featuring Evil Queen artwork and Snow White’s iconic color palette. The chain will also introduce Royal Raspberry and Enhanced Cherry ICEEs to match the film’s whimsical aesthetic. AMC Theaters will lean into the dwarfs’ lore with connectable Mine Cart popcorn buckets featuring gemstone accents and collectible cups topped with Snow White and Evil Queen figurines.

Alamo Drafthouse will tempt fans with an Apple Basket Lunchbox, Once Upon A Pin Set, and themed menu items like Princess Pesto Pizza and Gemstone Salad. Regal Cinemas will offer a Heartbox Popcorn Container and Queen’s Potion apple lemonade, while El Capitan Theatre will host fan events with exclusive Crown Popcorn Buckets and Funko POP! figures. To secure these items, fans must visit participating theaters during the film’s release or check for pre-sale tickets on their websites and fan event packages at venues like El Capitan, which will offer exclusive merchandise bundles.

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Behind the glittering merchandise lies a star-studded reimagining of a classic with bold creative risks and a blockbuster budget.

Directed by Marc Webb, the $240–$269 million production will star Rachel Zegler as Snow White, who has already faced brutal online trolling, alongside Gal Gadot’s menacing Evil Queen. Andrew Burnap will play Jonathan, Snow White’s love interest, with Martin Klebba as Grumpy and Ansu Kabia as the Huntsman. The screenplay, co-written by Erin Cressida Wilson and Greta Gerwig, will retain the core story of Snow White’s escape from the Evil Queen and her cursed slumber but will modernize musical numbers and themes.

Cinematographer Mandy Walker (Mulan) will blend lush, fairy-tale visuals with dynamic camera work, while the plot will reimagine the dwarfs as gender-diverse creatures. Produced by Walt Disney Pictures and Marc Platt Productions, the film will aim to balance nostalgia with progressive storytelling, setting the stage for a fresh take on the 1937 classic.

Rachel Zegler Breaks Silence on 'Snow White' Uproar Viewing Harsh Opinions as 'Passionate' Devotion to the Classic

Planning to grab a Snow White collectible? Tell us which item tops your list in the comments!