Although Kim Kardashian rose to fame as a reality star, she subsequently worked hard to build herself as a brand. By launching her skincare and make-up brand KKW Beauty, she entered into the arena of owning her own business. Then, she expanded her brand to include fragrances, too. After successfully establishing herself as an ingenious businesswoman, the mother of four launched her most valued venture to date: SKIMS. Now, her shapewear brand has touched a new height.

Within four years of introducing the world to SKIMS, Kardashian has attained the massive feat of growing the brand to its current worth of $4 billion! Today, the beauty mogul shared another exciting update regarding her company through her X (previously, Twitter) account. According to the tweet, SKIMS has been announced as the “Official Underwear Partner” for the NBA and WNBA. This achievement has added another feather to The Kardashians star. 

As monumental as this new partnership is, it was not entirely unexpected. After all, the shapewear collection has even surpassed the likes of Victoria’s Secret recently. By rising above such well-established lingerie brands, the 43-year-old’s SKIMS had proved that it was ready to take things to the next level. Well, the new deal with the NBA has proved that for sure. The reality star’s supporters seemed sure of that. 

In the comments section of the X post, fans could not hold back their joy at hearing this news. Those that had faith in her abilities were obviously feeling quite smug. 

Twitterati reacts to the awe-inspiring update from Kim Kardashian

Judging by the gloating comments on the post, it is safe to say that Kardashian’s fans were thoroughly impressed. Especially since, just a few days ago, her brand had also roped in the legendary soccer player Neymar for the men’s line of SKIMS. Just like they did when the Neymar news was announced, the socialite’s fans flooded the platform with messages of celebration and congratulations for her. Many praised her for paving the path for female entrepreneurs to succeed like herself. 

One user even deemed Kardashian and her team “marketing geniuses“. Another felt that the SKIMS founder was clearly a “boss” babe.

Some users marveled at the “huge” significance of this contract. Meanwhile, one user decided to buy a SKIMS product to try it out.

Evidently, Kim Kardashian’s fans are convinced that the NBA partnership has cemented SKIMS’ prominence all the more.

What do you think of the collaboration between SKIMS and NBA? Share your thoughts in the comments.