Jaden and Willow Smith’s MSFTSrep Makes a New Announcement, Days After Opening Their Clothing Store

Published 07/25/2023, 12:00 PM EDT

via Imago

Willow Smith and Jaden Smith are as active as ever with their unique group. The creators and children of Will Smith and Jada Pinkett Smith have moved on to their careers in music as opposed to acting. They are influential among young generations and often preach their activism, whether through music or groups. People can see much of their work through the group they founded called MSFTSrep.

The group focuses on higher conscience, fashion, art, and sciences. It is involved in different activities, from creative meets to selling psychedelic-themed clothes. With both being singers, the siblings have now come up with a new interesting announcement.

What are Jaden and Willow Smith up to with MSFTSrep?

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For the founders, MSFTSrep is more than a clothing line. It is a community where people come together to form a higher conscience and explore different sides of humanity and the world. The mystical theme of it certainly proved to be working, with so many followers to cater to. The company’s Instagram profile has now posted a new announcement. “Introducing The MSFTSrep Trippy Summer Playlist,” the caption read. The poetic caption wishes for people to “run in the forest, swim in the depths of the ocean, bask in the sunset, and stare in the stars” with the help of this playlist.

The song list has songs from various artists, including Harry Styles, Babe Rainbow, Steve Lacy, and even Jaden Smith. A total of 126 songs make up over seven and a half hours of music time. Just a few days ago, the page also announced the opening of its new store. Their website sells everything from clothes like hoodies and caps to other accessories.

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The company’s focus is not just selling products but representing the personal opinions and lifestyle of the singing siblings.

Psychedelics is more than a theme for the co-founders

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Willow and Jaden Smith formed the brand along with Moisés Arias, Daniel D’Artiste, DylAn, and Mateo Arias. The 25-year-old, in particular, has been a supporter and activist of the use of psychedelics for medicinal purposes. He famously spoke of its usage within the Smith family and how his mother Jada Pinkett Smith started it first.

He also spoke at the Psychedelic Science 2023 conference, promoting the movement. All the while, he and his sister continue to create and promote music, and perform all over.

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What do you think of the brand’s playlist? Share your thoughts in the comments.

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Neha Subhash

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Neha Ghag is a prime-time entertainment writer for Netflix Junkie, who has written nearly 1000 articles, immersing herself in pop culture. Writing was not her first choice, but she has now found solace in unraveling the fascinating stories of public figures' personal and professional lives. Neha is a fan of classic hip-hop and psycho thrillers, and she can talk endlessly about Kanye West.

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