Is Millie Bobby Brown About to Overtake the Beauty Industry as Well Now?

Published 12/21/2023, 11:30 PM EST

via Imago

In the pulsating heart of Hollywood, Millie Bobby Brown is the name that has transcended the confines of mere stardom. In one decade of her career, she has become a powerhouse with her remarkable ability to embody diverse roles. While enchanting viewers with her magnetic on-screen presence, the young actress has become a fashion icon. From gracing world-class fashion magazines to gracing red carpets with a keen sense of style, she has emerged herself in the very essence of Hollywood glamour.

A new report suggests that the young superstar has no intention of stopping here. It seems that Brown is about to dominate the beauty industry with Florence by Mills. But is it so?

Millie Bobby Brown achieves a new feat with Florence by Mills

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Millie Bobby Brown recently took to Instagram to celebrate a new victory of her brand, Florence by Mills. The story showed the review that the famous digital media BuzzFeed rolled out about one of their products. The team of this outlet recently tested skincare products from top-notch celebrity brands. From Florence by Mills, they picked Dreamy Dewy Oil-Free Moisturizer. “My skin felt nice and soft at the end of the day!” reviewed one user.

The team member used this product without revealing the brand’s name and gave honest reviews. They found the cream perfect for daily usage as it was easy to carry around and had reasonable pricing. Not only does BuzzFeed love this product, but the founder herself has been using it herself and recommended it best for winter skincare

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The competition this brand poses to other established celebrity brands marks Brown’s future as a million-dollar entrepreneur. All of this has been possible due to the constant involvement of the brand on social media that has played a major role in its success.

Florence by Mills drawing traffic from online trends 

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Fans often find Millie Bobby Brown posting videos on TikTok applying makeup with Taylor Swift songs in the background. Fashion and beauty website Glossy reported in October that Florence by Mills makes content according to what’s trending online. They work with the social media management platform Dash Hudson to draw traffic. Their analysis found that behind-the-scenes content drives the most engagement.

Fans love watching their beloved actress in candid snaps and interview videos. This strategy resulted in an almost 800% increase in TikTok views in the second half of 2022 as compared to 2021. Thus, one can imagine the brand becoming the next big thing in the beauty industry in the coming years, with Brown taking the crown of one of the most inspiring businesswomen.

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Fans Go Gaga Over Millie Bobby Brown as She Poses for the Winter Collection of Florence by Mills

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What do you think about this achievement of the brand? Drop your comments below!

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Shikha Arya

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Shikha Arya is an experienced entertainment writer at Netflix Junkie, having contributed over 1000 articles to the platform. She holds a Master's degree in English Literature from a prestigious university and has honed her writing skills over three years. Shikha's forte lies in crafting thought-provoking pieces about the lives of pop culture icons.

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