SKIMS, founded by Kim Kardashian has raised a funding that might make it possible to overpower the retail legacy of Victoria&#039;s Secret.

Is Kim Kardashian&#8217;s SKIMS Now Bigger Than Victoria&#8217;s Secrets? A New $270 Million Funding Has Made It So

Is Kim Kardashian&#8217;s SKIMS Now Bigger Than Victoria&#8217;s Secrets? A New $270 Million Funding Has Made It So - Netflix Junkie

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Itti Mahajan is a Hollywood News reporter and editor at NetflixJunkie. Her love for movies, fashion and music got her hooked to entertainment reporting and works like Peaky Blinders, The Godfather, and The Office have only deepened that love. Two of her interests (music and psychology) had an interesting collaboration in her research paper on “Legato”: A Study to Understand Individual Associations of Young Adults with Music. So she is your go-to when you want to understand why you may be a Swiftie or simple when you want to dive deeper into a fictional character. When she is not breaking down a new movie or series, you will find her re-reading Little Women, curating mood boards, or lifting weights at the gym.

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Is Kim Kardashian&#8217;s SKIMS Now Bigger Than Victoria&#8217;s Secrets? A New $270 Million Funding Has Made It So - netflix-junkie

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The world of fashion is fast-paced, and trends just come and go like fleeting whispers. While celebrities help to promote them, there are some who have ventured into the world of fashion themselves. The most successful ones hail from the Kardashian-Jenner clan. While Kylie Jenner became the youngest self-made billionaire back in 2019, <a href="https://www.netflixjunkie.com/tag/kim-kardashian/">Kim Kardashian</a> is one too. However, now it seems it is time for her co-founded brand SKIMS to take over the world of lingerie.
SKIMS has managed to rep in a large fan base. And now, the brainchild of the multi-talented entrepreneur and fashion icon has ignited a revolution with new funding, even surpassing the pink of the industry. 
<h2>SKIMS to bring a nude revolution to a pink-dominated industry </h2>
SKIMS has risen like a phoenix from the ashes to reshape the lingerie landscape. Every other day, TikTok is full of women singing praises of the brand, and some even crediting it for saving their life. 4 years after its inception, the brand has recently raised funding of $270 million, <a href="https://www.nytimes.com/2023/07/19/business/dealbook/skims-kim-kardashian-fundraise.html" target="_blank" rel="noopener">as reported by The New York Times.</a> This, in turn, has increased the company’s valuation to $4 billion. Asset manager Wellington Management led the funding along with Greenoaks Capital Partners, D1 Capital Partners, and Imaginary Ventures.
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
Kim Kardashian’s SKIMS is now worth $4 billion. <a href="https://t.co/unnW59RWBe">pic.twitter.com/unnW59RWBe</a>
&mdash; Pop Crave (@PopCrave) <a href="https://twitter.com/PopCrave/status/1681693530387804161?ref_src=twsrc%5Etfw">July 19, 2023</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
The recent infusion has not only staggered the valuation of the brand but has also made it possible to catapult itself into Victoria’s Secret territory. This is so, since the $4 billion valuation will make the brand twice as valuable as Victoria’s Secret. The legacy retailer saw a drop of 6% last year to $6.3 billion.  
Notably, Kardashian holds the highest individual share in the company with her ex-husband <a href="https://www.netflixjunkie.com/tag/kanye-west">Kanye West</a> having a 5% stake. Hence, the socialite and businesswoman is looking forward to a major growth in her net worth as her brand&#8217;s value increases.
ALSO READ: <a href="https://www.netflixjunkie.com/netflix-news-skims-by-kim-kardashian-and-a-tortiall-chips-have-this-in-common/" target="_blank" rel="noopener">SKIMS by Kim Kardashian and a Tortilla Chips Have THIS in Common</a>
While the brand seems to be on the path of replacing the ‘pink’ with the ‘nudes’ in the lingerie industry, how did it come into being?
<h2>Kim Kardashian’s quest for nude lingerie birthed SKIMS</h2>
The reality star turned entrepreneur struggled to find shapewear that matched her olive skin tone as a teenager. “I used to take my shapewear and dye it with tea bags and coffee in the bathtub,” <a href="https://www.netflixjunkie.com/music-news-fans-stand-up-for-kanye-west-as-kim-kardashians-skims-takes-the-cover-of-time-100-most-influential-companies/" target="_blank" rel="noopener">she shared with Time Magazine while gracing the cover for 100 Most Influential Companies</a>. Kardashian wanted to have an inclusive brand that offered different colors and sizes. And hence, SKIMS came into being along with Emma Grede and Jens Grade. 
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
TIME100 Most Influential Companies: How <a href="https://twitter.com/KimKardashian?ref_src=twsrc%5Etfw">@KimKardashian</a> turned <a href="https://twitter.com/skims?ref_src=twsrc%5Etfw">@skims</a> into a $3.2 billion company <a href="https://t.co/HZuaaK2wjE">https://t.co/HZuaaK2wjE</a> <a href="https://t.co/6kxtxHH6II">pic.twitter.com/6kxtxHH6II</a>
&mdash; TIME (@TIME) <a href="https://twitter.com/TIME/status/1671125752866037761?ref_src=twsrc%5Etfw">June 20, 2023</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
This is perhaps the reason why SKIMS has seen a meteoric ascent with its inclusivity and body-positivity approach. So far, the brand has redefined beauty norms with its ad campaigns and emerged as a beacon of empowerment. SKIMS now aims to move forward with physical retail stores and tap the market of men&#8217;s wear after having a loyal consumer base among women. 
ALSO READ: <a href="https://www.netflixjunkie.com/hollywood-news-kim-kardashian-sends-the-internet-into-a-meltdown-as-fans-watch-her-crying-in-the-finale-of-the-kardashians/" target="_blank" rel="noopener">Kim Kardashian Sends the Internet Into a Meltdown as Fans Watch Her Crying in the Finale of ‘The Kardashians’</a>
What do you think about SKIMS&#8217; valuation of $4 billion? Do you think it will bring the nude revolution in the pink-dominated industry? Let us know in the comments below.

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SKIMS by Kim Kardashian and a Tortilla Chips Have THIS in Common

Kim Kardashian at 2019 E! People's Choice Awards

SANTA MONICA, CALIFORNIA &#8211; NOVEMBER 10: Kim Kardashian attends the 2019 E! People&#8217;s Choice Awards at Barker Hangar on November 10, 2019 in Santa Monica, California. (Photo by Rodin Eckenroth/WireImage)

2019 E! People&#8217;s Choice Awards &#8211; Arrivals

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SKIMS, founded by Kim Kardashian has raised a funding that might make it possible to overpower the retail legacy of Victoria's Secret.

Is Kim Kardashian's SKIMS Now Bigger Than Victoria's Secrets? A New $270 Million Funding Has Made It So - Netflix Junkie

Itti Mahajan

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Is Kim Kardashian&#039;s SKIMS Now Bigger Than Victoria&#039;s Secrets? A New $270 Million Funding Has Made It So

https://www.netflixjunkie.com/hollywood-news-is-kim-kardashians-skims-now-bigger-than-victoria-secrets-a-new-two-hundred-seven-million-funding-has-made-it-so/

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Is Kim Kardashian’s SKIMS Now Bigger Than Victoria’s Secrets? A New $270 Million Funding Has Made It So

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