While many towns and cities take pride in their football clubs as a nice civic badge, Wrexham is a whole different story- unlike any other clubs outside the Premier League juggernaut. In Wrexham, the football club is not just a source of pride- it is the heartbeat of an entire region. Ever since the two Hollywood heavyweights, Ryan Reynolds and Rob McElhenney, took over the club, they have not only reinstated the spirit of Wrexham AFC but have also made it rise like a phoenix from the ashes- not only in terms of football but also in its financial success.

Here is how Reynolds and McElhenney are slowly transforming Wrexham into one of the most profitable football clubs around.

Ryan Reynolds and Rob McElhenney are attracting global brands that want in on the action instead of just relying on local businesses. They have brought in big sponsors like United Airlines, MetaQuest, and Gatorade to tap into the massive American market. And the profit goes both ways. These international companies also see better value in sponsoring Wrexham than paying a fortune for a Premier League team. 

This approach of making Wrexham a global brand has led the team to earn way more revenue than any other average League One club. Aside from sponsorships, the docuseries, Welcome to Wrexham has also added to the club’s popularity across the globe- turning it into more than just a football team. Now, Reynolds and McElhenney are entering into some joint ventures for Wrexham. 

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The Wrexham owners recently partnered with a wealthy clan from upstate New York to expand their Wrexham empire. 

Last month, Ryan Reynolds took to X to announce that he and Rob McElhenney had bought Wrexham Lager. In a silent video, the two enjoyed a can of the beer and used some old-school 1882 technology to reference the year the lager was founded while announcing the news. "Took this whole “Hold my beer” thing to its logical conclusion. Welcome to Wrexham Lager," the Deadpool actor wrote. 

The deal was made in partnership with Allyn family, who will become minority owners of Wrexham AFC while also helping with Wrexham Lager. And with these new investments, Reynolds and McElhenney are likely to boost the commercial success of the club even more.

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What do you think about Wrexham AFC’s commercial success? Let us know your thoughts in the comments below!