Fans Lose It as ‘Deadpool & Wolverine’ Pulls Yet Another Marketing Genius With A Pizza Brand Now

Published 06/15/2024, 10:58 PM EDT

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Deadpool & Wolverine is aiming to push all creative boundaries, even more so with their savvy marketing tactics. Since the promotion of the upcoming film began, the team has consistently knocked fans' socks off with their innovative approach to luring the audience into buying tickets. Perhaps this is the benefit of being under the marketing genius Ryan Reynolds' umbrella. And just like that, they have cooked up another hilariously creative marketing stunt, this time with a pizza brand.

Deadpool & Wolverine has teamed up with the American frozen pizza brand, DiGiorno, to launch four new limited-edition pizzas: THE WADE SPECIAL, GIMME CHIMI, MAXIMUM PEP, and SPICY WOLVIE PIE. These pizzas also pay homage to a memorable scene from the first Deadpool film, where Wade Wilson orders a pizza of his choice. The Feige’s Famous Pizza, named after Kevin Feige, the current President of Marvel Studios, has since become a fan favorite and has been recreated by many because of its uniqueness. 

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This came right after Deadpool & Wolverine marketed itself with a Beauty and the Beast-inspired poster. In the promotional poster, Ryan Reynolds and Hugh Jackman embraced each other and tried to recreate the iconic Beauty and the Beast ballroom scene. Much like the hilarity that fans appreciated in the poster, they also responded to the pizza collaboration and the comical taglines. 

‘Deadpool & Wolverine’ Ticket Sale Is Already Breaking Records for the Franchise in the MCU, 65 Days Before Release

They shared their choice of Deadpool pizzas on X among the four, ruling out a specific pizza.

Deadpool & Wolverine’s pizza partnership has fans on board

Anyone who has followed the Deadpool franchise knows that Wade Wilson is a fan of Pineapple and Olive pizza because it is “sweet and salty”. This pizza was recreated by DiGiorno as 'THE WADE SPECIAL'. Though this partnership excited fans to try DiGiorno’s frozen pizzas, many of them had no intention of giving 'THE WADE SPECIAL' a try. Some of them could not even understand how Deadpool could like pineapple on a pizza.

Meanwhile, many fans developed a newfound craving for DiGiorno’s pizzas after this collaboration.

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Deadpool & Wolverine is set to hit the screens on July 26. And only time will tell how far the Marvel team will go to promote their upcoming blockbuster. Nevertheless, they are bound to up the ante with even more uproarious marketing stunts.

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What do you think about Deadpool & Wolverine's pizza collaboration? Let us know your thoughts in the comments below!

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Hriddhi Maitra

1243 articles

Hriddhi Maitra is a Hollywood News reporter at Netflix Junkie. An enthusiastic movie buff, Hriddhi found her true calling when she worked as a Cinema Content Writer at My Cinema Story while analyzing movies objectively, and offering constructive feedback. Coming from a background where she worked in different niches like finance, food, travel, medicines, automobile, and entertainment, we can safely say she is a jack of all trades.

Edited By: Aliza Siddiqui

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