Entering the Shoe Market, Kanye West to Take Over Yeezy as Adidas Struggles?

Published 05/13/2023, 11:00 PM EDT

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Back in early 2022, Kanye West was among one of the most successful and established individuals around the world. Not only did the rapper enjoy a successful career in the music industry, he took the fashion world by storm. Owing to the rapper’s incredible creativity, Ye managed to become a successful designer and collaborated with various brands. However, soon after, West’s fashion career went downhill as he lost multiple brand deals following his antisemitic comments. While the rapper may have lost the public appeal, his creativity is still on par as Ye plans to make a return to the shoe game.

We are no strangers to the iconic fallout between Adidas and Ye. The brand cut off ties with the rapper following his antisemitic comments. Not only the rapper but the brand too had a tough time as losses piled up and saw a sharp dip in the sales as well. However, not long ago Adidas announced its plans to clear out the unsold Yeezy inventory and donate a portion of it to charity. Amidst all that, it seems like Ye plans to make a return to the design industry. As per reports by TMZ, Ye’s Mascotte Holdings Inc., has filed a trademark for a new product, “YZY SOCK SHOES.”

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While much is not known about the new product, the product has been described as Socks; socks with leather soles.Even though the products might be news to a few, Ye is no stranger to it. Back in 2019, the Grammy winning rapper wore a similar prototype with a sock-shoe design.

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As of late, there is no confirmation whether it is the same product. However, it surely fits the description. Meanwhile, the rapper might have some trouble dealing with the retail partner since Adidas has already cut off ties with Ye.

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Long before Adidas, Kanye West planned to tie up with another brand

We are no stranger to the fact that Adidas and Kanye West were one of the most iconic celebrity-brand tie ups. Not only did it make Yeezy incredibly popular, it also made resulted in massive profits for Ye and the brand as well. However, it might surprise you to know, but West had plans to tie up with another major brand.

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Many of you might not know, but before Adidas, West partnered with Nike. Interestingly, the collaboration also released three generations of Yeezys. However, shortly after in 2013, the rapper had a fallout with Nike, owing to royalty issues. Following that, Ye partnered with Adidas and the rest is history.

Are you excited to witness Ye make a comeback to the shoe game? Comment down below.

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Hamza Qazi

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Introducing Hamza Qazi, a Hollywood and Anime News writer at Netflix Junkie. Hamza's love affair with anime began early in his life when he fell in love with Naruto, which sparked his interest in reporting. He began channelizing his inner reporter by writing for his school magazine and later for a college magazine.

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