The British royal family has been rocked by never-ending rivalries between their core and foreign counterparts. Be it Prince Harry versus Prince William or Meghan Markle against Kate Middleton, the two families have become embroiled in a very public showdown. Ever since the American actress-turned-royal tied the knot with Prince Harry, social media has been fixated, specifically on the supposed feud between the Duchess of Sussex and the Princess of Wales, in everything ranging from their popularity to their family ties coming under scrutiny.

In a similar instance, when the two royal ladies supposedly find each other at loggerheads, a marketing expert sets the record straight. 

While allegations against the Duchess of overshadowing the Princess’ long-sought return to the public eye have flamed a whirlwind of criticism, a managing expert has come to the rescue. According to the latest report by Daily Beast, the expert affirmed how Meghan Markle and her allies promoting her latest online lifestyle brand is just a “textbook social media campaign”. 

Although the timing of Markle's side's rare activity on social media and the return of the Duchess appeared to sync, that was not the case, the source explained. Contrary to speculation, Meghan Markle did not instruct Nacho Figueras to publish his post, and in fact, had no involvement in the decision to share it. The timing and content of the post were entirely at Figueras' discretion, said the marketing expert to the outlet. 

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Amidst the chaos, what exactly led to the sudden wave of rivalries between the two royal women?

Meghan Markle's latest jam updates have indeed made the royal rivalry juicer, but this time she was not the key player. The Duchess of Sussex has expanded her product line to include a scrumptious raspberry jam and adorable dog biscuits. Unveiled by her close friend and frequent supporter, Nacho Figueras, on Instagram Stories, these new additions had the royal watchers buzzing just hours before Kate Middleton made her first-ever appearance in a while. 

Markle's brand expansion thus posed a potential threat to Kate Middleton's return to the spotlight. As the Duchess of Cambridge showed up for her highly anticipated comeback, it did not take the royal enthusiasts and social media critics to charge Meghan Markle's savvy business moves of stealing the royal show; all of which has been proved null and void by the latest report. 

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What is your take on the expert's comments? Let us know in the comments below.