Kim Kardashian has been making waves with her billionaire brand SKIMS lately. About one week back, the socialite announced the launch of a N*pple bra line. Some people had a hard time wrapping their heads around this product and expressed their disappointment on the internet. They mocked the concept of featuring faux n*pples in full-cup silhouette and said they would never buy it. Well, this bra might not be their cup of tea, but it surely has turned out to be a life-changing thing for some.

According to the latest reports, breast cancer patients have loved this new product from the brand.

SKIMS has become a game-changer for breast cancer patients

USA Today recently talked to some breast cancer patients about the fresh addition to SKIMS product categories. Philecia La’Bounty, who has been battling with stage 4 breast cancer for the second time, found the push-up bra amazing. She said that this disease mutilates the body, and it becomes painful to deal with the aftereffects. Though the lady did not know what inspired Kim Kardashian to create this garment, she knew women had been grieving the loss of their breasts.

So the 36-year-old was “extremely excited to have this easy, affordable and painless option to get their nipples back”. Another woman named La’Bounty told the outlet that she had already added it to her shopping list. According to her, this product would give her the chance to feel what she looked like before cancer. “I’m excited to see how that will make me feel and maybe I’ll put on a little outfit for my partner,” she added.

In a nutshell, the new SKIMS n*pple bras will help several patients like them to feel confident again. Besides adding these moments of happiness to people’s life, the 43-year-old actually has a good cause as it will help in saving the environment.

Kim Kardashian has a philanthropic aim with her SKIMS bra

Millions of social media users recently saw Kim Kardashian promoting SKIMS Ultimate N*pple Bra. In fact, the campaign was met with major ridicule for its innovative idea for this female undergarment. However, the video featuring the entrepreneur also revealed that the brand has a special goal for this launch. She announced that 10 percent of proceeds from sales will support the International environmental organization, One Percent for the Planet.

This organization encourages businesses to donate in order to save the planet. Meanwhile, apart from the launch of this bra and partnership with the NBA, the actress has bigger plans for her thriving brand. In a new interview, she teased her partnership with NFL and Golf, saying she loves expanding the company and will continue to serve customers.

What do you think about the thoughts of cancer patients about SKIMS’ new launch? Drop your comments below!