Despite a Buzzing Soft Launch, Meghan Markle’s American Riviera Orchard Confronts Major Difficulties

Published 06/11/2024, 10:12 PM EDT

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The Duchess of Sussex, Meghan Markle, has always been known for her foresight, but even she could not have anticipated the recent string of challenges she faced. Despite her efforts to reclaim her celebrity status with her new lifestyle brand, American Riviera Orchard has encountered major confrontations one after another. While the brand's soft launch brought its share of mockery, the latest difficulties appear even more daunting. 

As Markle faces yet another obstacle in promoting wellness and self-care, one cannot help but wonder how these setbacks might impact the brand's future.

What difficulties is Meghan Markle facing with American Riviera Orchard?

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In March 2024, Meghan Markle initiated the soft launch of her latest business endeavor, American Riviera Orchard. Yet, despite its brief existence, the brand has already encountered several challenges. According to the latest report from the Mirror, the Duchess is reportedly facing issues in recruiting staff for her new venture, as indicated by Tom Quinn, a royal expert. Quinn suggests that the difficulty stems from Markle's desire to assemble a team brimming with their own ideas while also being compliant with her directives.

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He emphasized that the "biggest problem" for the Duchess, who remembers her time living at Kensington Palace, is that she expects staff to promptly act upon her requests without necessarily asking them in an “ultra-polite, old-fashioned English” manner. This "tough outlook" has allegedly contributed to her difficulty finding suitable staff for her brand. 

Meghan Markle Uses a ‘Real Housewife’ to Spread the Word About American Riviera Orchard’s Jams

Even though the brand has not yet officially launched, this marks the second wave of cynicism for American Riviera Orchard in recent times.

The first string of criticism for Meghan Markle’s American Riviera Orchard

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In late May this year, royal expert and author Tom Quinn spoke with the Mirror about Meghan Markle's American Riviera Orchard. Quinn expressed the view that the Duchess had faced widespread ridicule for her latest venture, largely due to its extravagant and costly nature. "Meghan was in tears when the brand launched," the author told the tabloid. He emphasized that Markle has developed a belief that everything she attempts ends in failure.

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Despite having had the vote of confidence for her brand from Nacho Figueras, Garcelle Beauvais, Tracy Robbins, and others, Quinn explained that Markle believes she will face unfair criticism no matter what she does. While this appears to be a setback for Markle's visionary qualities, criticism remains a persistent issue. However, known for her resilience, the Duchess has frequently fought back against adversity. Therefore, the future success of American Riviera Orchard largely hinges on the Duchess's ability to persevere.

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“Meghan was in tears”- Unfair Criticism Over American Riviera Orchard Has Got the Duchess Bawling, Claims Royal Expert

What do you think of Meghan Markle's difficulty finding suitable staff for the American Riviera Orchard? Let us know in the comments below!

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Anushka Bhattacharya

868 articles

I'm Anushka Bhattacharya, an entertainment journalist at Netflix Junkie. Armed with a degree in literature, I once wielded my words to catalyze change within society through my work with NGOs. However, as I stumbled into the exuberant hole of crime thrillers and documentaries on Netflix, it was love at first sight and pushed me into entertainment journalism.

Edited By: Aliza Siddiqui

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