Since Euphoria, Sydney Sweeney and Zendaya have become two of the most sought-after young actresses in Hollywood. While Zendaya was already quite popular before landing the HBO series, thanks to her days with the Disney machine and credits in blockbuster franchises including Spider-Man: Homecoming and Dune, Cassie Howard practically made Sweeney a household name. And now, another actress has joined the Euphoria darlings in the race on which the major Hollywood studios will bet.

Daisy Edgar-Jones, this summer’s breakout star, now stands with Zendaya and Sweeney as the most wanted actress in her twenties. 

Daisy Edgar-Jones has gone on to build quite a career since starring in Sally Rooney's BBC Three mini-series, Normal People. After such a sudden rise to fame, the British actress came firmly onto the radar of every casting director worth their salt. However, it is not just what Edgar-Jones does on-screen that has made her join the league of Sydney Sweeney and Zendaya, as per Variety. She is also known for her savvy marketing acumen and ability to form organic connections with the audience.

During the promotions of Twisters, Edgar-Jones sat down with the Barbenheimer marketing brains and took notes with a real “intention about how to approach a big summer blockbuster,” Universal Chief Marketing Officer Michael Moses told Variety. The 26-year-old actress created many viral moments for Twisters, giving the 2024 hit a much-needed push at the final stretch of its campaign- quite the Ryan Reynolds of actresses. Marketing is also a field where Sydney Sweeney shines.

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Daisy Edgar-Jones’ Twisters co-star, Glen Powell, praised Sweeney’s smartness following the success of their rom-com Anyone But You..

No one could have thought a rom-com in 2023, entirely based on visual appeal, would gross over $200 million at the box office. Even director Will Gluck had “extremely low expectations” for the movie, Anyone But You, as he told Letterboxd. However, thanks to Sydney Sweeney’s ‘showmance’ strategy, the fake dating rumors of the leads picked up enough buzz for the 2023 sleeper hit. In an interview with The New York Times, Glen Powell stated, “Sydney is very smart.”

Sweeney also served as an executive producer on the project through her Fifty-Fifty Films banner. While Sweeney and Daisy Edgar-Jones have grasped the importance of marketing, Zendaya’s approach to set herself apart has been to blend big-grossing movies with low-budget indie films. Through this, she can not only highlight a mix of talents but also maintain leading lady star power in Hollywood. Whatever their strategy, Hollywood certainly has found its three most in-demand young actresses.

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What do you think about Daisy Edgar-Jones’, Sydney Sweeney, and Zendaya being studios' hottest picks? Let us know your thoughts in the comments below!