Courteney Cox Unveils an Evolution in Her Homecare Brand: What’s New?

Published 10/27/2023, 2:55 AM EDT

via Imago

In the quest to uncover just how closely the beloved characters from Friends align with their real-life counterparts, look no further than Courteney Cox. She is the living embodiment of Monica’s cleanliness and orderliness. In a remarkable fusion of reality and fiction, Cox ventured into the home care realm, launching her very own brand, HomeCourt. This brand was more than just a lineup of cleaning products; it was a testament to the fusion of self-care and tidiness.

With a delightful assortment of offerings, HomeCourt transcended mere cleanliness, embracing the art of mindful care for the home. Having made her mark in the realm of home care, Cox embarked on an exciting evolution of her brand with a new announcement.

Courteney Cox has something in store for HomeCourt

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The inspiration behind Homecourt was rooted in the idea that people invest heavily in self-care but often neglect the spaces they spend the most time in—their homes. Courteney Cox recognized that conventional home cleaning products lacked an appealing aroma. So, she decided to fill this gap by introducing four scents inspired by her own refined taste. In a move that felt like the thrilling climax of a mystery novel, Cox, with an air of secrecy, teased her fans with an Instagram story announcing a significant event on October 27th.

As Cox cradled one of her delicately scented candles in her hand, she tantalizingly whispered, “something is coming back, but even bigger this time”. The subsequent story share provided a glimpse into an exclusive launch set for October 27th. It was as though Cox was teasing a forthcoming expansion of her product line, promising something even more spectacular. Like a cliffhanger in an epic tale, the details remained shrouded in mystery, leaving everyone to anxiously await the moment of revelation.

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The Homecourt range mirrored Cox’s inner Monica. Just a month ago, the spotlight swung onto another Friends alum, Jennifer Aniston whose lustrous locks have long been a subject of fascination. She did not disappoint her fans when she celebrated her hair care brand, LolaVie’s second anniversary.

LolaVie’s growth into two years

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Jennifer Aniston had celebrated her hair-care brand LolaVie for its second year in business a few months ago. Moreover, she shared an affable post on her Instagram handle in September. In this endearing post, she shared a picture of her two-year-old self in juxtaposition with a recent picture of hers. This post was allegorical to the glorious journey of her flagship cosmetic brand. With an affectionate caption, the Friends actress thanked the loyal customers and the supportive community for their unwavering patronage.

LolaVie, which got its name from Aniston’s nickname, was a result of her personal inclination towards effective hair care. Over all these years, the brand has launched several products that have become instant fan favorites. The brand has crossed leaps and bounds, all thanks to the magic that Rachel’s hair created on the sitcom. In addition to its commercial success, many of Aniston’s acquaintances, which include the likes of Jason Bateman, have come forward and put in a good word for her cosmetic line.

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What do you think awaits Courteney Cox’s home care brand? Let us know in the comments below.

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Riva Khan

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Riva Khan is an entertainment reporter at NetflixJunkie. Given her love for the language and writing, she has honed her narrative skills from a young age. She loves her latest tea in Hollywood and keeps an eye on the news.

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