The couture realm might have its ups and downs for trendsetters, but for Kim Kardashian, the journey has been only uphill. Commencing from the humble beginnings of Dash Boutique, Kardashian has reprised a league of her own with her billion-dollar shapewear clothing line, SKIMS. Although it had initially wooed the Modà cosmos for women, soon after, it helmed the strings of men’s vogue arena.

As a revolutionary figure in the achievements of dictating sartorial statements, Kim Kardashian is now proudly flaunting her partnership with the NBA on her socials.

Kim Kardashian’s Instagram story reveals a sneak into her NBA alliance

Having evolved the women’s shapewear industry with her nude palette aesthetics, SKIMS became an essential on every influencer’s checklist after its launch. Soon after, SKIMS extended its vision to become the official underwear partner for the NBA, tapping star features like Shai Gilgeous-Alexander and Nick Bosa. Now Kim Kardashian has taken to her Instagram stories to flaunt a SKIMS package detailed with a mini-frame basketball arena caricature figure. 

Following the package unboxing, she also shared a sneak peek from the in-game Megatron. The Megatron presented the NBA’s partnership advertisement with SKIMS. Not only that, but the advertisement also exhibited Shai Gilgeous-Alexander on the display. In the ad, the NBA star spun the hoop on his fingertip as he marketed the tagline, “Everybody is wearing SKIMS”.

While SKIMS’ official partnership with the NBA began with top-notch marketing genius of featuring the star players, her debut into the men’s line also did not fall short of celeb faces.

SKIM’s debut into the men’s clothing line

To extend the unrivaled success of the women’s line into the bigger sphere, SKIMS debuted in menswear. While launching its campaign, Kim Kardashian did not let loose of the chic factor but instead pulled a genius business hack. Gathering some of the prime-time athletes from each sector of sports, the SKIMS menswear debut launch became a star-studded campaign.

From the football premises, Kardashian brought Neymar Jr. alongside Nick Bosa from the NFL. Furthermore, the NBA star, Shai Gilgeous-Alexander, also posed in the SKIMS brief along with the other athletes for the launch campaign. Catering to the fans of different leagues with their star players, the SKIMS founder ensured maximum outreach for the brand’s promotion. Therefore, it is no surprise that SKIMS evolved into the billionaire owner’s billion-dollar brainchild.

What do you think of Kim Kardashian flaunting SKIMS’ collaboration with the NBA on her socials? Let us know in the comments below!