Will Smith has many feathers to his hat, but with the upcoming Bad Boys: Ride or Die, the actor added a literal feathered fan to his club. While Smith’s social activity largely extends from hopping on trends to curating memes, to promote the fourth installment of the Bad Boys, Smith leveraged the fun-time talks with a bad bird on board. As a result, fans were left in stitches as this new in’flew’encer had them soaring with laughter.

At the premieres of Bad Boys: Ride or Die in Dubai, Berlin, and LA, Will Smith made quite an impression with his polished appearance. However, he has since shed his serious persona and embraced the funny bones, enlisting the feathered police Gizmo, the gray parrot, for a unique promotion of the film. Smith shared a lively reel on Instagram featuring Gizmo singing the title track of Bad Boys, accompanied by a clever sequence of sirens.

Smith is leaving no stone unturned for the fourth Bad Boys installment. Already having labeled it a family affair with his first red-carpet appearance alongside Jada Pinkett Smith since their separation news, the Hancock star has decided it is time for some enjoyment. Thus, thanks to his avian ally, Smith may have discovered how to entice fans to attend the movie without heavy marketing expenses.

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Fans, who have long been familiar with Will Smith’s penchant for witty outtakes, found this promotional tactic the best tap on marketing so far. 

When it comes to leveraging social media effectively, Will Smith incorporates his humorous antics to elicit the best reactions. Gizmo’s promotion of Bad Boys: Ride or Die was a prime example of this trait. One user, reflecting on the new Bad Boys squad, commented, “Giz 🤜🤛 Fresh Prince,” while another was thoroughly amused, saying, “Not the siren sound 🚓🚓😂😂😂”.

Just as fans were recovering from Smith's clever promotional tactic, the entire thread filled with laughter emojis like “😂🔥😂🤜🏼🤛🏼”. Another user referenced Bad Boys saying, “Not BAD VEDIO 😂”. A fan even urged Gizmo to “SHAKE YA TAILFEATHER 🪶”. Judging by the reaction, whether Gizmo shakes his tail or not, Smith has certainly made a splash on social media, with fans eagerly anticipating the movie's theatrical release. And who knows? Perhaps the audience’s feathered friends will join in to shake their tails to the Bad Boys track.

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What do you think of Will Smith's promotion for Bad Boys: Ride or Die with Gizmo, the gray parrot? Let us know in the comments below!