After NBA Partnership, Billions Worth Skims Owner Kim Kardashian Hints at a Tie up With NFL and Golf
Kim Kardashian is one of the most successful women Hollywood has today. Her marketing and selling prowess formed her billions-worth empire, called SKIMS. In only four years, the shapewear company has become a major trendmaker in the segment. The socialite recently took this brand to the next level, joining hands with the NBA. However, transcending gender boundaries is just step one for the business mogul.
By putting her most fashionable foot forward into the men’s sports realm, Kim Kardashian has opened more opportunities for herself.
Kim Kardashian teases partnership with NFL and Golf
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Kim Kardashian recently sat down with Ad Age to talk about the massive evolution of SKIMS. During the conversation, she was asked about what the NBA collaboration holds beyond the obvious. In her response, she teased her never-ending goals and said, “Why not go for the stars? Why not try to get into soccer and the NFL and the NHL and golf?”.
The 43-year-old then stated there were numerous opportunities to explore but the brand will focus on NBA currently. The Kardashians star loves “nurturing” her shapewear brand and creating new sections like these inner wears for men. According to her, the focus of SKIMS has always remained on customers and to tend to their needs.
While her golf and football collaboration plans are yet to come true, Kim Kardashian has very much stepped into the game to make it her own. In fact, she has huge plans to bring new products to the men’s line.
The SKIMS owner has more surprises for her male customers
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Kim Kardashian revealed they will expand the menswear in the future. It will include shapewear, loungewear, nightwear, and swimming costumes. “I love designing and fabrics,” remarked the mother of four. The Los Angeles native also said she was not just the founder of SKIMS but engaged in every single thing happening in the company.
From attending team meetings to looking up the details of the products, she remains truly involved. The American Horror Story star does this because it fills her with the energy to do better next time. The feedback, be it good or bad, allows her to note the things where the brand might be lacking and they work on it. So the secret of Kim’s success is constant hustle and dedication to do better even after achieving the greatest of victory.
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What do you think about her plans for SKIMS? Drop your comments below!
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