Jaden Smith, a shining example of a sustainable celebrity, embodies the Smith family’s legacy with unwavering passion at such a tender age. As a visionary creative designer, he successfully propelled MSFTS into the realm of sustainable luxury. Smith infused creativity and style into an environmentally conscious fashion. MSFTS has now evolved into a symbol of sustainable streetwear, setting a new standard for conscious fashionistas seeking both status and sustainability.

Continuing to honor the sustainable legacy, Jaden Smith has now delved into the realm of sustainable luxury with his latest venture: a cutting-edge collection of eco-friendly hard-case luggage.

Deploy sustainable luggage with Jaden Smith

Smith’s commitment to ethical and sustainable fashion shines through every aspect of his MSFTS line. With a focus on cruelty-free materials and apple leather production, Smith has laid big plans. Now, teaming up with fashion visionary Sebastian Manes, Smith has launched the sustainable luxe luggage brand, Harper Collective. Taking to Instagram, he introduced the world to this game-changing venture, captioning it, “A Sustainable Lifestyle Brand Focusing On Luggage Made From Recycled Fishnets From The Ocean. Re-Use Is The Future And The Future Is Now.”

Harper Collective has ventured into the world of hard case luggage. It uniquely crafts its products from recycled fishnets sourced from the ocean. Smith can be seen standing over a garb of sea waste with the hard case luggage line. As they step into a domain already dominated by well-established brands like Samsonite, the challenge of making a mark in the luggage industry might seem daunting. Yet, armed with their innovative and sustainable approach, and the powerful collaboration of Smith and Manes, the future looks promising.

Amidst the glitz and glamour of Hollywood, what led the Karate Kid actor to embrace a sustainable approach in his endeavors?

When the ocean was Jaden Smith’s main concern

In a pivotal moment that took place when he was just 11 years old, the singer and actor embarked on a transformative journey alongside his father, Will Smith. Together, they co-founded ‘JUST Water,’ a water brand with a profound mission. The spark that ignited this sustainable initiative came from the realization that plastic bottles were wreaking havoc on our oceans. With a shared vision to make a difference, the father-son duo set out to create a brand. This brand would not only quench thirst but also quench the planet’s thirst for a greener, more sustainable future.

JUST Water sources its water from natural springs. Its packaging is crafted from plant-based materials, reducing the burden on the environment. From his early years as a child, Smith had heartfelt concerns for the well-being of our oceans. This laid the foundation for his latest venture, Harper Collective. Through his non-profit organization, 501CTHREE, he has taken bold steps to address the critical need for clean drinking water in underserved communities.

Do you appreciate Jaden Smith’s idea of a sustainable luggage brand? Let us know your thoughts in the comment below.