In the world of high fashion, there are a few names that shine as brightly as Kim Kardashian. With the remarkable ability to breathe new life into brands and styles, the reality star has become an influential figure in the industry.  While she has worked with various brands, there is one that has recently come into fray.

Now, as the fall of 2023 unfolds, Kim Kardashian has broken the internet with her collaboration with Marc Jacobs’ brand-new Resort collection. However, it was her new hair color that ended up catching the attention of the world.

Kim Kardashian stuns in new hair color for Marc Jacobs

Ahead of Christmas festivities, Kim Kardashian became the face of Marc Jacobs’ 2023 Resort Campaign. While that came as no surprise, the mom of four debuted a new blonde bombshell look. In the pictures that made their way online, she could be seen in a variety of different outfits, each shinier than the last. While it may seem as though the reality star is following in the footsteps of her model sister, Kendall Jenner, the 43-year-old has been doing photoshoots like this one forever.

In the promotional photos, Kim Kardashian could be seen trying on the fashion label’s entire catalog. While the world was losing it over her newly debuted hair, it was her collaboration with the brand that became the talk of the town. Back in August, it was announced that the SKIMS mogul was set to become the face of Marc Jacobs.

Although it was announced back in August, no one seemed to realize that the star had been booked for not one, but two different campaigns.

Marc Jacob chooses Kim Kardashian’s face as their fall identity

While Kim Kardashian had not been taken seriously by the fashion industry just a decade ago, all of that seemed to change after her marriage to Kanye West. Although the rapper was seen as the fashion expert, that seems to have changed over the years. In fact, the reality star even became the face of not one, but two Marc Jacobs collections. In August, the star made her first proper debut as the brand’s newest collaborator.

The American Horror Story star even managed to increase the brand’s popularity. This was rather surprising as it had been taking hit after hit since the 2010s. While this could just be a stepping stone for her, it has already brought the fashion label a new life and more followers after the various conspiracies that surrounded them.

What do you think about Kim Kardashian becoming a blonde for Marc Jacobs? Let us know in the comments below.