Meghan Markle, the Duchess turned media dynamo, has had a whirlwind month steeped in headlines and heat. Her Netflix series With Love, Meghan ignited a fresh blaze of attention, only intensified by the sudden announcement of Season 2. As if that were not enough, the chaotic relaunch of her lifestyle brand—from American Riviera Orchard to As Ever—in partnership with Netflix, has sparked internal chaos and public scrutiny. Project after project, backlash after backlash… but is the storm only just beginning?

Meghan Markle’s As Ever relaunch faced turbulence with a last-minute name change—now, insider buzz reveals Netflix staff are growing increasingly frustrated with the chaos behind the scenes.

Within Netflix circles, concern is reportedly mounting over the unpredictable outcome of Meghan Markle’s brand launch. Team members connected to her series With Love, Meghan, shared frustrations with Mail Online, pointing to the relentless drama that trails both the Duchess and Prince Harry. Behind the scenes, the rollout has been labeled a “logistical nightmare,” with internal teams scrambling and the buying department unsure how the public will respond. One insider delivered a cutting verdict: “the team are over it—even before launch day.

According to the Express, Netflix’s Consumer Products Group is collaborating with Meghan Markle to roll out her lifestyle label As Ever, with its debut set for later today. Industry whispers suggest she plans to harness her Hollywood network and repeat last year’s influencer-driven strategy. Sources reveal curated gift boxes—like jam jars—have been distributed to social media tastemakers to flood feeds with positivity. The brand will unveil seasonal collections through its official site, refreshing offerings throughout the year. Despite the logistical chaos, Markle’s products flew off the shelves in under an hour.

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After a month of hurdles, Meghan Markle’s latest venture exceeded expectations, signaling the beginning of her ambitious transformation into a full-fledged entrepreneur with a bold business vision.

Meghan Markle’s inaugural product range under her lifestyle brand As Ever vanished from virtual shelves within minutes, though one insider suggested clever marketing may have fueled the frenzy. The Duchess of Sussex, 43, launched eight items—including $45 honey and $22 jam—in the US overnight. Following the rapid sellout, she posted on her refreshed Instagram, expressing heartfelt appreciation. She shared that although the products were gone, she felt deeply moved and thankful for the overwhelming support, enthusiasm, and belief in her venture.

Although Netflix reportedly faced numerous hurdles during the launch of Meghan Markle’s brand, As Ever, the swift sellout proved to be a commercial triumph. Insiders told The Telegraph that limited stock may have been a deliberate tactic to create instant hype. Funded as part of her cooking show With Love, Meghan, the venture delivered results—but with more products on the horizon, Netflix remains cautious. Despite the payoff, the streaming giant is reportedly approaching the next phase with measured concern.

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What do you think about the new brand launch? Are you excited? Let us know in the comments below.