Meghan Markle’s As Ever Launches Ahead of Netflix Series Premiere

Published 02/18/2025, 10:23 AM EST

Meghan Markle is in the spotlight as she embraces a new chapter in her career, focusing on her passion for food, gardening, and joyful living. Recently, she made waves with her Valentine's Day post featuring a kiss with Prince Harry, which received mixed reactions. Markle's return to social media has also captured attention, showcasing her personal moments and insights into her life. As she prepares for exciting upcoming projects, public interest in her journey continues to grow amid ongoing media scrutiny.

Just weeks before her Netflix series debut, Meghan Markle unveiled a bold rebrand of her lifestyle empire, signaling a new era of creativity and connection.

Meghan Markle launches a new brand amid the anticipation of her Netflix project

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Meghan Markle announced the rebranding of her lifestyle brand from American Riviera Orchard to As Ever, aligning with the March 4 premiere of her Netflix series With Love, Meghan. The shift reflects her desire to expand beyond the Santa Barbara-centric identity of the original brand, which faced trademark limitations. In her heartfelt Instagram post's caption, Markle called As Ever an extension of her “love language,” blending food, gardening, and everyday joy.

The rebrand emphasizes continuity, echoing her earlier lifestyle blog, The Tig, while promising artisanal products like homemade jams and curated home goods. Markle explained that As ever symbolized consistency and personal growth, allowing her to explore global inspirations without geographical constraints. The move also sidestepped legal hurdles tied to the previous name, freeing the brand to evolve alongside her Netflix venture.

Prince Harry Sets the Record Straight on Plans of More Kids With Meghan Markle

As With Love, Meghan prepares to debut, the series promises an intimate glimpse into the Duchess’s world—delayed but undimmed by adversity.

Netflix's With Love, Meghan: Redefining lifestyle television

With Love, Meghan, an eight-episode Netflix series hosted and executive-produced by Meghan Markle, blends practical lifestyle tips with candid conversations. Filmed at a Montecito farmhouse near her home, the show will feature guests like chef Roy Choi, actress Mindy Kaling, and chef Alice Waters. Produced under Archewell Productions as part of a $100 million Netflix deal, the series will reimagine lifestyle TV by merging how-to segments with personal storytelling.

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Originally set for January 15, 2025, its premiere was postponed due to Southern California wildfires (the couple actively involved in wildfire relief efforts), adding urgency to its themes of resilience and creativity. The delay, while challenging, underscored Meghan Markle's commitment to authenticity—a quality that defines both her brand and screen presence.

Prince Harry and Meghan Markle Lock Lips in Rare Valentine's Day Post Filled With Love, Promises, and Yearning

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What are your hopes for Meghan’s new chapter? Share your thoughts below!

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Tabasum Qadir

26 articles

Tabasum Qadir is an entertainment writer with a keen interest in Hollywood, anime, and music. Her passion for pop culture keeps her on the lookout for exciting stories that spark conversations. Whether it’s breaking down the latest blockbuster, analyzing anime trends, or diving into music culture, she enjoys creating content that resonates with readers.

Edited By: Hriddhi Maitra

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