The world of fashion may be fast-paced, but it often tends to circle back. Especially when it comes to the couture vision of the Kardashian-Jenner haul. Only a week ago, the internet was busy scouting the uncanny resemblances between Kylie Jenner’s Khy and Kanye West’s apparel. While that event had pointed many fingers at Jenner’s brainchild, she was not the first from the clan to take inspiration from Ye’s fashion statements.

Even though Kim Kardashian’s SKIMS holds the current records’ racks, Kanye West has put forth his sartorial expertise for her vision.

The time when Kim Kardashian’s SKIMS flared through Kanye West’s opinion

The couture world is the parade for street-walk for the Kardashian-Jenner bloodline. Kim Kardashian, having built the revolutionary shapewear brand, SKIMS, currently has wrapped the industry around her fingers. However, her ladder to excellence also had a brick-rock supporter, Kanye West. According to Kim, the rapper from Atlanta was the “ghost creative director” for her offspring. However, West’s influence on SKIMS was not limited to that.

Kim Kardashian also revealed that Kanye West was the “ghost stylist” for the SKIMS brand. However, before SKIMS, her brand adhered to the name ‘Kimono’. The founder disclosed additionally that the logo of her venture was also designed by none other than Ye. Furthermore, it was the ‘Flashing Lights’ singer who sat her down to explain why the initial packaging and design of the brand were not unique for marketing.

While Kanye West’s impact on SKIMS remains unalterable, its current worth is credited to the founder’s business genius. Therefore, even though SKIMS has undergone revolutionary growth under Ye’s expertise, since their separation, it is Kim who has put the stakes high up for her venture.

How Kim Kardashian made SKIMS a billion-dollar business

The Kardashian clan has come a long way, initiating from the Dash Boutique to the $4 billion worth SKIMS shapewear. When it comes to couture and business, Kim Kardashian’s genius is no joke. Having recently launched a menswear collection starring the Brazilian footballer, Neymar. Jr, she made it through to the men’s world of fashion. This time, there was no other exhibited influence driving the motor.

Recently, SKIMS became the official undergarment brand for NBA, WNBA and USA Basketball. The multi-year partnership is the moment to witness Kim’s prominence in the men’s world of fashion. Previously as well, her advertising and commercial secrets had reached the class of Harvard. Hence, although the debut of her brand might have been a little tumultuous, the ascent up the ladder is wholly attributed to the unicorn. 

What do you think about Kanye West’s contribution to SKIMS? Let us know in the comments below!